FLORENCE TOUR CAMPAIGN
College of Communication and Information
The Florence Alumni & Friends Tour campaign was developed for Kent State’s College of Communication and Information with the goal of promoting an exclusive trip to Florence, Italy for alumni of the college. IdeaBase designers created a custom design system that was used across many different printed and digital pieces.
The campaign included:
- A printed book, explaining the benefits of attending the trip
- A folded invitation, mailed to CCI alumni
- A website, to which those interested were directed for more information
The Florence Tour campaign won a Solver ADDY from the Akron Advertising Federation in February 2015 as part of the professional Campaign category.